A social tech enterprise wanted to develop a research toolkit that would help them approach people in villages flung far and wide to discuss sensitive issues in the most candid ways possible.


Plum is partnering with the enterprise to tailor a research model to help penetrate new markets.

Information asymmetry is by far the biggest enemy to democratic development. In an attempt to bridge this social gap, this social technological enterprise is trying to provide vital information through its mobile service to the lesser-developed regions of the world.

Seeking to build a team rooted in the principles of ethnography and qualitative research, they approached us to guide them through. Through a consumer empathy workshop, we simulated cases relevant to their field and catalyzed discussions that would help them grasp the essence of ethnographic studies.

Our aim was to develop practices that would enable them to best approach their diverse audiences to gain better insights