Who are they? Are they different from Millennials? What characterises them? What do brands need to think about when they engage with this group?

In this podcast, we have a stimulating discussion on the upcoming youthful generation (aged 16-24), popularly called Gen-Z.

We had a chat with a diverse group of people working with this generation- Nirali Bhatia (a Cyber Psychologist) , Samyak Chakrabarty (an Entrepreneur who works with Gen-Z) , and Dhruv Shah (a young Poet and Artist), moderated by our Plum’s own Sneha Kapoor.