AI has entered the Indian shopping journey

Slowly but irreversibly 

The question is no longer whether AI will shape how India shops. It's which platforms will be the intelligence layer consumers turn to - and which will become the fulfilment infrastructure that layer transacts on.

Built on consumer immersions, expert intelligence, and a comprehensive landscape review, our report "AI and the Indian Shopper's Mind" maps AI adoption across four distinct shopping occasions - each with a different job for AI, a different consumer cohort, how different platforms fare.